What’s Included:

Website Maintenance Services:

Regular Updates:

• Monthly updates of CMS, plugins, themes, and libraries.

• Patch and security updates to protect against vulnerabilities.

• Monthly checks for compliance with ADA guidelines and other accessibility standards.

Security Monitoring:

• Monthly scans for malware, vulnerabilities, and other potential threats.

• Implement fixes and remove malicious code if detected.

Performance Optimization:

• Checking for and improving website load times.

• Image compression, database optimization, and cache management.

Broken Link and Error Monitoring:

• Identifying and fixing broken links, 404 errors, and other technical issues.

• Ensure buttons and links are optimized for responsiveness on all devices.

Content Updates:

• Check formatting and tags for all recent blog posts, articles, images, or updates the client provides.

• Adjusting visuals or layouts as needed for new content.

Testing and Compatibility Checks:

• Testing the site across different browsers and devices.

• Ensuring compatibility with the latest tech developments.

Customer Journey Optimization:

• Review navigation and user pathways to streamline the journey from entry point to conversion.

• Provide actionable suggestions to improve site usability.

Cart Abandonment Insights:

• Analyze cart abandonment rates and recommend strategies to reduce them.

Relevance and Branding Services:

SEO Checkups:

• Monthly audits to ensure on-page and technical SEO is optimized.

• Keyword adjustments based on search trends and performance.

• Updating meta tags, descriptions, and alt texts.

Analytics Reporting:

• Monthly reports on traffic, user behavior, and engagement.

• Recommendations based on data to improve website relevance and performance.

Design Checks:

• Check banners, sliders, or promotional graphics to ensure they align with your branding.

• Suggest featured content sections based on analytics or business priorities.

• Highlight standout features or design trends that could enhance your site.

• Review fonts for consistency and readability across devices.

• Analyze layouts to ensure critical information is easily accessible and visually prominent.

Call-to-Action (CTA) Evaluation:

• Review the effectiveness of CTAs, including placement, language, and design.

• Recommend improvements for the CTAs to boost conversions.

Accessibility and Readability Checks:

• Ensure all design updates meet accessibility standards for color contrast and font size.

• Test the readability of text over background images and adjust as needed.

Social Media Integration:

• Ensure all social media links are updated, visible, and functional across the website.

• Add or optimize social sharing buttons for blog posts, products, or other key pages to encourage user engagement.

Event and Offer Management:

• Posting updates about upcoming events, sales, or new services.

• Adding countdowns, banners, or pop-ups for promotions.

Newsletter and Email Campaign Integration:

• Monthly audits to ensure newsletter subscription forms are functioning and automated.

• Check integrations of any new mailing campaigns on the website.

Feedback Implementation:

• Review any customer feedback and make website suggestion adjustments.

Competitive Analysis:

• Reviewing 3 competitor sites monthly for trends or new features to stay relevant.

• Provide recommendations for creating similar or improved content.

• Assess any tools or unique features competitors are offering.

Monthly Curation Tips & Suggestions:

• Suggest on-trend creative campaign concepts (e.g., contests, giveaways, or challenges) you can implement for your brand.

• Provide analyzed trending suggestions for types of content you can easily curate, like industry news, tips, or blog posts.

• Suggest how to position your business as a leader in your area or industry.